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Coupon Code: WELCOME25
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About

KINJIRUSHI

Backed by over 95 years of Japanese tradition, Kinjirushi is bringing natural brain support to American families with the power of wasabi recognizing the growing concern around aging and brain wellness in the U.S. We believe that thoughtful, research-based support should be accessible to families everywhere, every day.

Wasabi leaves illustration

Approxt+

Production of
processed wasabi per year

+

years in wasabi
business

+

Countries Kinjirushi’s
Products are distributed

+

Years researching
6-MSITC

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OUR STORY

Why We Care

Since 1929, Kinjirushi has been the global leader in authentic Japanese wasabi. We’ve dedicated ourselves to mastering the art and science of this powerful root — and we’ve never compromised on quality.

For us, wasabi isn’t just a condiment. It’s a gift of nature, carefully cultivated, deeply researched, and now, thoughtfully delivered as part of your wellness journey.

Kinjirushi old time picture

A Japanese Standard of Wellness

We didn’t start as a supplement brand.

We started with a simple goal — to support the cognitive health of our loved ones, using what we know best: wasabi. In Japan, we believe food can be medicine. Guided by that philosophy, our team spent years developing a supplement rooted in science and crafted with care.

Wasabi cotyledons
Research scientist in laboratory
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Our Values

Rooted in purpose

We Don't Rush. We Research.

01

We believe wellness products should be built on research, not trends.
Our approach is slow, deliberate, and based on science.

Transparency Builds Trust

02

From ingredient sourcing to production, we share our process openly because you deserve to know what you're taking.

Rooted in Tradition, Evolving with Science

03

We draw from over 90 years of experience with wasabi, combining it with modern research to create meaningful solutions for health.

Research scientist in laboratory (mobile)
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OUR APPROACH

Always with Care

Not everything needs to be loud to be strong. We believe in small steps, taken with care. And we’re honored to take those steps with you. One day, one choice — gently, together.

Wasabi leaves illustration